The Nike Outdo You campaign was launched on January 5, 2015 and has been inspiring people everywhere to outdo 2014.
As a freelancer, I can't take credit for the conceptualization of this project. I came in to write the social copy, email campaign, guidelines, and to pitch the project to our client.
The top 100,000 Nike+ users in 2014 received unique illustrated videos of their personal years in review. New York City, Los Angeles, Toronto, and Chicago also received city videos and email pages that depicted their Nike+ user generated data and received community-based videos that depicted each city's collaborated Nike+ data for 2014.
Nike+ data was taken from NikeFuel, Nike+ Running App, and Nike+ Training Club minutes.
Across all social platforms, we encourage Nike athletes* to outdo 2014 with new workouts within Nike+ Training Club, the Nike+ Running App and to rack up their NikeFuel for 2015.
Oregon is a refuge for dreamers: a place where it’s still possible to grow the best hazelnut, hike to a breathtaking vista, or explore a unique display of artistic expression.
To help you have an authentic experience, Ask Oregon is a program that allows ambassadors to share their expertise on cycling, hiking, dining, and traveling across our beautiful state.
I'm their Outdoor Adventure Ambassador. And I haven't been stumped yet. From 14,276 feet above the Cascades to surfing the waves of the Pacific, to running, climbing, mountain biking, sky diving, swimming, jumping, laughing and occasionally sleeping somewhere in between, I can usually find something for everyone.
From Bagby Hot Springs to the Clackamas whitewater to 5 gallon buckets and Misery Ridge. From high-flying fun above the Columbia to ice bucket challenging below Mt. Hood and waking up to epic sunrises along the ridge of the deepest lake in the United States, Oregon has more than enough adventures to soothe your wanderlusting soul. I'll show you the 7 wonders of Oregon and the unbelievable bounty that lies between them.
Welcome to the Race Hub.
This inclusive smartphone app for accepted entries to the 2014 Nike Women's Half Marathon include helpful information regarding everything from training to lacing up at the start line.
The coach tool allows runners to set a goal for the race and then motivates and helps them train for their best 13.1 yet. By downloading the app onto their phones, runners are given inside information about Gear, Start Line, Expo, Transportation, Course Map, Runner Tracking, and the Finish Line.
